Heart represents "social value," while Q-Xu represents "consumer value." Keeping the two units separate ensures that resources meant for charity are never confused with commercial rewards, guaranteeing 100% transparency in a brand's impact and financial reporting.

Each campaign has an impact-measurement formula verified by the NGO partner. For example: 1,000 Heart equals 10 liters of clean water. This rate is based on the NGO's actual operating costs, creating a clear, auditable link between user interaction and real-world outcomes.

Yes. questsme provides an Impact Dashboard where brands can directly track the Heart accumulated and how it converts into social assets. Real-time data lets brands communicate their CSR authentically, rather than relying on delayed year-end summary reports.

questsme verifies impact through "Proof of Action." Every Heart must be earned through genuine interaction — such as solving knowledge puzzles or completing sustainability challenges. Requiring active participation ensures the social impact is real and understood by the community, rather than just a superficial donation.

Brands receive aggregated, anonymized data on users' interests and engagement levels. This helps brands understand which social issues their customers care about most, so they can build longer-term, more meaningful CSR strategies based on real feedback from the community.

Absolutely. questsme's "Impact Flywheel" scales flexibly: small brands can sponsor micro-challenges (for example, 500 liters of water). Even on a modest budget, the metrics and Heart collected still build a professional, measurable impact profile that grows alongside the brand.

NGOs partner with questsme to raise funds by creating campaigns tied to Heart 💜: users play knowledge or sustainability games to collect Heart and donate to the organization. questsme verifies every contribution through "Proof of Action" and provides a transparent Impact Dashboard, helping NGOs mobilize resources linked to real, measurable impact.